“How is anyone
supposed to build a permanent (lasting) downline in a new world over-flooded
with millions of opportunities and just as many scams all fighting one another
for the interest, attention, efforts, time and money of the same people…

Combined with the fact
that people are not willing to commit to building their business in time, and
will quickly leave you to join someone else’s business in 30 days or less as
soon as somebody promises them more money, or better products.

I have been doing MLM
for 26 years, and you have to admit that today, building a large downline where
people stay and stay focused on one business and taking daily actions to build
it… Is more difficult today than it was before email, internet or
computers.”

Well this is a question that I’ve spent dozen’s, if not
hundreds of hours pondering over the last few years.

Here are the several conclusions I’ve come to, and how to
successfully deal with this issue…

Beginning entrepreneurs who do not have years of experience
to draw from are very open and susceptible the opinions of other people they
perceive as leaders. By nature, they are also “opportunistic”, and
their decisions are always based on emotion, and then justified by logic.

You cannot fight this, and it’s not economically justifiable
to spend hours of your time trying to give your reps a mature outlook on
business ownership and development. You can tell them, but it will be up to
them to listen and learn which you have no control over.

So given this information, a downline built on recruiting
business builders who recruit business builders will never be stable.

Product customers are where stability and longevity is found.

With this in mind, the most successful downlines have been
built though systems that distributors used to acquire new customers.

Think New Vision’s “Dead Doctors Don’t Lie”
campaign, Herbalife’s “Lose Weight Now” campaign, and the Sea Silver
radio campaign.

Three of the most successful systems in history, and every
one of them sold the company’s product. Because product sales were so easy, the
system attracted new business builders who wanted to use it, perpetuating the
customer acquisition process exponentially.

So again, you want to find a system that effectively sells a
product, and then sell that customer acquisition system to potential business
builders.

The business builders will eventually flake and move onto
something bigger and better, but they will leave a long-lasting customer base
in their place.

Thinking Bigger…

With that said, it’s still thinking small because every
marketing campaign will eventually run it’s course. Of the 3 successful one’s I
mentioned above, none are around today.

So what do you do now? Start over again with a new company
and marketing tool every 5 to 7 years?

Yuck.

No, there is a better way.

A REAL, life-long business that is completely immune to
attrition and market trends can be built, but it can’t be centered around an
MLM opportunity or a product.

It must be built around you, your name, and your
relationships.

That’s your true asset because it cannot be taken away.

Network marketing is a people business driven by marketing.

People are the commodity being traded, and you must position
yourself in a manner that allows you to capitalize on that process through many
different channels.

Instead of simply building a downline which can disappear at
any moment, why don’t you build an empire that reaches out and touches many
people as possible throughout the entire industry, including your
“competition”?

The biggest epiphany I ever had was that simply wanting to
just “build a downline” was really dumb idea from a business stand
point.

I know hundreds of full-time networkers making multiple
six-figure incomes who constantly pulling their hair out trying to keep
status-quo – filling gaps in the comp plan to keep their check, buying extra
volume to qualify for the monthly bonus, etc… They are always a few distributors
away from losing half their income.

You have two choices… You can put both your hands into one
company basket and just build a “downline”, or…

You can realize that “people” are your business
and put your hand in as many baskets as you want – ensuring you and your
“real business” are safe and profitable no matter what happens.

It’s “empire building” – And this is exactly what we teach
people how to do in MLM Traffic Formula .