This article was inspired by this question submitted by one of my readers… “Once a lead has been generated, what kind of follow up letter would be best to send to them? Should I include links to my opportunity in the follow up letter? At what point should I invite them to JOIN ME in my business?”
What I find a bit perplexing, is that I’ve gotten dozens of emails just like it over the past few months.
Today I decided to offer a detailed clarification, (one that I assumed was unnecessary), for the benefit of everyone’s career in this industry.
One of the core concepts taught in “Carbon Copy Pro” is the identification and pursuit of your primary target market.
Simply put, your primary “target market” consists of people who already use or purchase what you’re selling.
That means that in this industry, your target market consists of people who have purchased and who participate in a home business.
That group of people is different than your secondary target market: Opportunity seekers… People who are interested in a home business, but have not yet bought into one.
The exchange/investment of money is the key differentiating factor that divides the two.
I’ve used this analogy before, but I’ll restate it here for some of our newer readers…
Let’s say that you were the head coach of an NFL football team and that you need a new quarter back.
Would you go out and recruit someone who already played in the NFL or college as a quarter back, or would you place an ad in a newspaper that said something like…
What to be an NFL quarterback?
Get paid big money! Replace Your Income!
Call 1-800-555-5555
Well that’s the difference between recruiting experienced networkers and home business seekers.
But how do you get in touch with other network marketers?
Well in the past, your best option was to buy genealogy lists, (lists of other existing networkers), and make 100-300 cold calls per day.
YUCK!
But there is an easier way where you can actually get other networkers to contact you… And that’s exactly what Magnetic Sponsoring teaches you how to do.
Once you learn “Carbon Copy Pro“, you can have 5,10,15,20 or even more active network marketers contacting you each and every day.
And once that starts to happen, it leads many people to ask the question above… “How do you get them to join YOUR opportunity if they’re already in a business?”
So here’s the answer, but it’s probably not what you’re expecting…
Building a rolodex of other network marketers that you form a relationship with is the single most potent and valuable business building strategy there is.
The biggest earners in this industry… The one’s who build massive organizations in months who are on stage getting the big checks don’t call leads.
They open up their rolodex and call OTHER MLM leaders that they’ve gotten to know over the course of years.
Those leaders know other leaders who make phone calls and each of them can bring in thousands of people from their previous or existing downline to the new opportunity.
Simply put, they’re recruiting Joe Montana to their team instead of Joe Dirt who just answered a newspaper ad.
BUT!!!
Building that rolodex and those relationships TAKES TIME! And yes, you need to advertise, and yes you will run into opp seekers who become super-stars.
But you’ve got to keep the BIG, LONG-TERM picture in mind from the very beginning.
It’s not about getting the name, email address, and phone number of another networker and trying to “flip” him into your opportunity.
That is short-sighted, shallow, and driven by greed.
You have to bring more than just another biz-opp to the table.
You have to bring some kind of personal value.
So if you want to bring other networkers and leaders into your organization, here’s what you need to do…
You need to put the process of recruiting them second on your agenda. If you follow this process correctly, the sponsoring/recruiting process will happen automatically.
First and foremost, you need to serve others without want before you can get.
Why?
Because that’s what leaders do.
You need to acquire some value by educating yourself as much as possible so that people will have a reason to want to work with you.
You need to start offering your experiences and lessons learned to others in order to help them achieve their goals, even if they don’t join your downline.
This will allow you to earn their respect and build a relationship with them.
That’s why it’s so important to start an email newsletter (which I teach you how to do in Carbon Copy Pro).
As you begin to build value in yourself, you’ll start to attract a following.
All of those networkers that have contacted you through the Carbon Copy Pro System, start to see you as a valuable resource, an expert, and a friend who can help them accomplish their goals.
That’s when the phone calls start to come in from existing leaders who want to work with you.
That’s when recruiting becomes effortless.
That’s when you can build a massive downline and make BIG money in just a few months over and over again.
THAT is what Magnetic Sponsoring is all about.
It’s not a strategy for your Uncle Bob or the average opportunity junky.
It’s the single most powerful method of downline building in existence which is why I teach people how to do it in Carbon Copy Pro, but it will require a bigger, better vision for yourself and others than just “flipping” networkers.
